Minneapolis, MN - Garritano Group took home two gold, three silver and the Best of Show trophies at the Midwest Direct Marketing Association 2009 ARC Awards recently held at the Minnesota History Center.

For the past two decades, the ARC (Art/Response/Copy) Awards have recognized the best work in direct marketing in the Upper Midwest. This year’s entries were judged by an independent panel of seasoned industry professionals from the New England Direct Marketing Association.

The agency’s Gold Awards were presented for the creativity and outstanding performance of the 2008 Minnesota Twins business-to-business season ticket lead generation campaign. The campaign was the top winner in both categories entered: Business-To-Business Integrated/Multi-Media Campaign and Business-To-Business Lead Generation Direct Mail. The campaign was also deemed by the judges to be the best of all the entries and awarded the agency Best Of Show, the competition’s most prestigious award.

Garritano Group’s strategy centered around the creation of a 9-Point “Sweet Spot For Business” marketing campaign to raise awareness of the Twins’ commitment to the local business community and to encourage local business owners to purchase any of five value-packed season ticket packages. Its scope included a mix of mail, web, print, collateral, point of sale and environmental signage and marketing tactics.

 “We’re very proud of this honor and the opportunity to be working with such a storied brand as the Minnesota Twins,” said agency CEO Steve Penn. “These guys get it and that makes all the difference in the world when it comes to doing great work that gets such good results. They deserve most of the credit here, truth be told.”

The agency is equally proud of its two Silver ARC Awards for the Minnesota Historical Society and one for Ecolab. “These are also gold-worthy clients,” said Penn adding with a smile, “it looks like we’ll just have to work a little harder to hold up our end next year.”