Toro Taps Garritano Group

Bloomington, MN - The Toro Company (NYSE: TTC), a leading worldwide provider of turf and landscape maintenance equipment, and precision irrigation systems selected Garritano Group to enhance their sportsfields and grounds distributor marketing programs.

"It's great to be working with Toro again," said Agency President Joe Garritano. "Our many years of experience creating distributor co-branded marketing materials puts us in a great position to hit the ground running."

The Garritano Group will help Toro create advertising and marketing programs that drive customers to Toro distributors. Distributors will soon have the option to enhance these marketing initiatives with incremental investments of their own. "It's a win-win for both Toro and their distributors." said Garritano. "The versioned, distributor-specific marketing materials, contain clear 'calls to action' and strong, compelling creative that should drive incremental business throughout the year."

Garritano Group is creating a multi-channel campaign to include print advertising, direct mail, e-mail, and collateral materials. The campaign will run throughout 2012.

Garritano Group is a full-service marketing agency serving clients in a wide variety of consumer and business-to-business industries in both traditional and digital media. For more information on how Garritano Group can help your organization 'grow, smarter,' contact Joe Garritano at (612) 333-3775.