Toro Taps Garritano Group
Bloomington, MN - The
Toro Company (NYSE: TTC), a leading worldwide provider of turf and
landscape maintenance equipment, and precision irrigation systems
selected Garritano Group to enhance their sportsfields and grounds
distributor marketing programs.
"It's great to be working with Toro
again," said Agency President Joe Garritano. "Our many
years of experience creating distributor co-branded marketing materials
puts us in a great position to hit the ground running."
The Garritano Group will help Toro create advertising and marketing
programs that drive customers to Toro distributors. Distributors
will soon have the option to enhance these marketing initiatives
with incremental investments of their own. "It's a win-win
for both Toro and their distributors." said Garritano. "The
versioned, distributor-specific marketing materials, contain clear
'calls to action' and strong, compelling creative that should drive
incremental business throughout the year."
Garritano Group is creating a multi-channel
campaign to include print advertising, direct mail, e-mail, and
collateral materials. The campaign will run throughout 2012.
Garritano Group is a full-service marketing
agency serving clients in a wide variety of consumer and business-to-business
industries in both traditional and digital media. For more information
on how Garritano Group can help your organization 'grow, smarter,'
contact Joe Garritano at (612) 333-3775.