Minneapolis, MN - Garritano Group is proud to announce our partnership with the Union Sportsmen’s Alliance out of Nashville, TN.

The USA is a new hunting and fishing club exclusively for labor Union members, retirees and their families and is sponsored by 20 of the nation’s most prominent labor Unions. Its mission is to provide Union brothers and sisters with the opportunity to share their love of the outdoors and to actively support the nationwide conservation efforts in association with the Theodore Roosevelt Conservation Partnership.

After a thorough agency search, Garritano Group was selected to create a branding and positioning platform and provide an ongoing integrated strategy for membership recruitment and club event promotion. After careful and considerable research, the agency created the “I Belong” brand platform to act as the mantra for bringing Union workers and their ideals together outside the workplace. The “I Belong” theme forms the DNA of the marketing campaign and acts as battle cry for Union members to stand up and join the USA during its aggressive membership drive in 2009.